For users of Google’s Universal Analytics (UA) platform July 1, 2023, is a big day. That’s the day Google will sunset the platform in favor of Google Analytics 4 (GA4). GA4 was first released as a Beta platform in 2019 and has been undergoing continuous modification and refinement since then. Users of UA who

Digital is where marketing investments are going, and that trend shows no signs of changing. The chart below offers some insight into how marketing spend continues its shift away from traditional channels such as print and broadcast television into digital channels. Given the current uncertainty about the short-term health of the U.S. economy, many organizations