Your CMO-Led Marketing Team, Outsourced

Make our team part of yours. Get senior leadership without full-time overhead. Add fractional marketing specialists when strategy calls for it.

Request a working session

Your CMO-Led Marketing Team, Outsourced

Make our team part of yours. We build marketing that drives revenue while avoiding marketing bloat. Get senior leadership without full-time overhead. Scale specialists only when strategy calls for it.

Request a working session

Trusted by over 30 B2B firms in staffing,
HR, and professional services.

Why do businesses choose Type?

They need a strategy

Companies choose Type when they recognize a need for marketing strategy. Beyond sales outreach, they want a plan for driving growth.

Type brings a CMO

We help companies define their ICPs, create differentiated messaging, and select marketing playbooks that fit into budgets.

They need a strategy

Companies choose Type when they recognize a need for marketing strategy. Beyond sales outreach, they want a plan for driving growth.

Type brings a CMO

We help companies define their ICPs, create differentiated messaging, and select marketing playbooks that fit into budgets.

They need modern sales

Leaders hear about CRM automation and intent signals. They want to focus sales on contacts who are ready to buy, but don’t know how to build it.

Type connects sales to marketing

We design and execute on the playbooks that put hot leads in sellers hands. Leads who know your brand and are in-market for your services.

They need modern sales

Leaders hear about CRM automation and intent signals. They want to focus sales on contacts who are ready to buy, but don’t know how to build it.

Type connects sales to marketing

We design and execute on the playbooks that put hot leads in sellers hands. Leads who know your brand and are in-market for your services.

Their branding is dated

The website, sales deck, and collateral feel old. Or they do not exist. New buyers question credibility and new teams need a first set built well.

Type designs a fresh look

We modernize the site, decks, and sales enablement so you put your best foot forward. Clean design, clear message, and assets your team can actually use.

Their branding is dated

The website, sales deck, and collateral feel old. Or they do not exist. New buyers question credibility and new teams need a first set built well.

 

Type designs a fresh look

We modernize the site, decks, and sales enablement so you put your best foot forward. Clean design, clear message, and assets your team can actually use.

 

Where most clients start

Brand-based lead gen

Most lead gen companies chase instant conversions, leading to low-quality leads and wasted budget.

We build brand awareness campaigns that build brand equity, keeping your company in front of key decision-makers. By tracking engagement on LinkedIn, we identify the companies and personas most interested in your brand—delivering qualified, engaged leads to your sales team.

Content that closes

Generic industry blogs won’t help sales reps win deals.

Your team needs case studies, testimonials, and one-pagers that tackle common objections and provide decision-makers with the proof they need. Whether it’s a quick follow-up after a sales call or a data-backed argument for a hesitant buyer, we deliver sales-ready content that moves deals forward.

Credibility-boosting brand refreshes

Outdated decks and PDFs can make even the best companies look like small players.

We refresh your marketing materials with modern, professional designs that align with the quality of your services—giving prospects confidence that your brand is established, capable, and trustworthy.

CRM automation

Many companies pay for expensive prospecting tools but never fully utilize them.

We integrate HubSpot, Apollo, LinkedIn, and more to automatically pull in warm leads and kickstart outreach sequences. By streamlining prospecting, your team can spend less time on manual tasks and more time closing deals.

Scalable outreach

Cold calling and email open rates are declining, making traditional outreach less effective.

We help you scale outreach through targeted ads and strategic messaging, ensuring that thousands of potential buyers engage with your brand every month. Instead of spending $2 per email open, you can get a decision-maker to watch your message for a fraction of the cost.

Social selling

Most sales teams treat LinkedIn as another cold outreach tool, burning through contacts with mass messaging.

We teach reps how to build real relationships by staying in front of a curated list of high-value prospects. Through personalized engagement, targeted content, and LinkedIn interactions, sellers establish credibility and stay top-of-mind with the right people.

Strategic marketing aligned to sales

Many companies lack a structured marketing strategy, relying on disconnected tactics instead of a clear plan.

We provide senior-level marketing leadership that works directly with C-level executives to create a roadmap for growth. Whether you need a fully outsourced marketing team or guidance on scaling your in-house efforts, we help align marketing with revenue goals.

Get in Touch

Let’s make a plan for your team

The Type of marketing that works for your company will be unique to your company. Let’s jump on a call, discuss your goals, offerings, and audience.

We’ll come back to you with a custom marketing plan.

Our frequently asked questions:

At Type Marketing costs are tailored to meet your needs. While we offer both hourly and retainer billing options, we work to create budgets that can grow as your needs do. What sets us apart is the efficiency and expertise you get for that rate. When you invest with us, you’re gaining access to experienced specialists, supervised by senior experts, ensuring top-notch quality with fewer revisions. For example, optimizing your website for search and managing a comprehensive ad campaign with remarketing can be achieved at approximately $25k for a whole year. In comparison, hiring just a junior ad specialist (without the added SEO services) will cost you twice as much. In essence, with Type, you get superior value and expertise without the premium price tag.

  1. Retainer or Hourly Billing for Marketing Teams: We can bill on a retainer or an hourly basis, depending on your project requirements. Each team member has a unique bill rate, but rest assured, we always aim to get the work done at the most cost-effective rate to maximize the value of your investment.
  2. Consulting Service: Similarly, our consulting services are billed with a keen eye on cost efficiency.
  3. Staffing Service: For contractor services, billing is on an hourly basis. For salaried or direct-hire services, we bill as a percentage of the hired full-time employee’s annual salary. Importantly, you’re only billed if you hire one of our submitted candidates.

At Type Marketing, we pride ourselves on our agile approach to marketing. Our primary goal is to ensure accelerated time-to-market, enabling your marketing efforts to start generating revenue as promptly as possible. Many of our projects are completed and live within just 2 weeks of commencement. However, the timeframe can vary depending on the project scope. While we prefer to launch incrementally for most tasks, larger undertakings like complete website redesigns might require a month or two. Regardless of the project size, our emphasis is always on delivering value rapidly and ensuring that our strategies begin benefiting your business without delay.

FAQs

At Type Marketing costs are tailored to meet your needs. While we offer both hourly and retainer billing options, we work to create budgets that can grow as your needs do. What sets us apart is the efficiency and expertise you get for that rate. When you invest with us, you’re gaining access to experienced specialists, supervised by senior experts, ensuring top-notch quality with fewer revisions. For example, optimizing your website for search and managing a comprehensive ad campaign with remarketing can be achieved at approximately $25k for a whole year. In comparison, hiring just a junior ad specialist (without the added SEO services) will cost you twice as much. In essence, with Type, you get superior value and expertise without the premium price tag.

At Type Marketing, we pride ourselves on our agile approach to marketing. Our primary goal is to ensure accelerated time-to-market, enabling your marketing efforts to start generating revenue as promptly as possible. Many of our projects are completed and live within just 2 weeks of commencement. However, the timeframe can vary depending on the project scope. While we prefer to launch incrementally for most tasks, larger undertakings like complete website redesigns might require a month or two. Regardless of the project size, our emphasis is always on delivering value rapidly and ensuring that our strategies begin benefiting your business without delay.

  1. Retainer or Hourly Billing for Marketing Teams: We can bill on a retainer or an hourly basis, depending on your project requirements. Each team member has a unique bill rate, but rest assured, we always aim to get the work done at the most cost-effective rate to maximize the value of your investment.
  2. Consulting Service: Similarly, our consulting services are billed with a keen eye on cost efficiency.
  3. Staffing Service: For contractor services, billing is on an hourly basis. For salaried or direct-hire services, we bill as a percentage of the hired full-time employee’s annual salary. Importantly, you’re only billed if you hire one of our submitted candidates.

  1. Retainer or Hourly Billing for Marketing Teams: We can bill on a retainer or an hourly basis, depending on your project requirements. Each team member has a unique bill rate, but rest assured, we always aim to get the work done at the most cost-effective rate to maximize the value of your investment.
  2. Consulting Service: Similarly, our consulting services are billed with a keen eye on cost efficiency.
  3. Staffing Service: For contractor services, billing is on an hourly basis. For salaried or direct-hire services, we bill as a percentage of the hired full-time employee’s annual salary. Importantly, you’re only billed if you hire one of our submitted candidates.