Custom Website

Built to sell, differentiate, and prove what you do

If your business runs multiple brands, a process nobody else has, or a sales cycle with five stakeholders in the room, a library only gets you so close. Custom builds the site around exactly how you operate, so what makes you different is something a buyer can see and use, not just something your sales team has to explain on a call.

Just need a distinct, designed site at a fixed price? See the Signature site.

Who is this for

Any of this sound familiar?

Custom shows up for a specific set of reasons, not just a bigger budget. Here’s how they break down.

Growth & Structure

You’ve outgrown what you have

  • Outgrowing your current site: Seven pages and a set of layouts fit two years ago
  • Replacing a large, existing site: Migrating years of content, not starting blank
  • A full rebrand: A new look has to show up everywhere at once
  • A merger, roll-up, or multiple brands: Unified or kept distinct, your call

Your site needs to do more than look good

  • A proprietary process or portal: Built to be used, not just described on a call.
  • Live or data-driven content: Job counts, a coverage map, a calculator.
  • A sales process bigger than a contact form: A five-signature deal needs more.

Your site needs to do more than look good

  • A regulated or specialized niche: Healthcare, cleared work, financial services
  • Multi-market or international: Languages, currencies, region-specific needs

None of that is a knock on Signature, which is the right build for most staffing and B2B firms.

How we solve it

We learn your business, your buyer, and the job the site has to do

A Custom project starts with a discovery call, the same first step every tier gets. From there, we map what your business actually needs, whether that’s more pages, copy written for a specific audience, a portal that has to really work, or compliance language a regulator expects to see, and design, write, and build exactly that. Nothing is selected from an existing library, and nothing gets left out because it wasn’t in one.

You get a strategist, not just a website

On a Custom project, that discovery call goes deeper, because there’s more riding on getting the positioning right: multiple brands to keep distinct, a process that’s actually your edge, a sales cycle with real stakeholders in the room. A strategist leads it, mapping how you sell, how you compete, and what makes you different, and that positioning is what the site gets built around. The build doesn’t start until we know what it actually needs to say.

Fully custom design and layout

No shared template. Every section designed for your business specifically.

Competitive Positioning

Where you really stand against the firms your buyers are comparing you to right now.

Messaging that Becomes the Site

The words your homepage leads with come directly from that positioning work.

Our expertise

We’ve built this before

None of this is theoretical. It’s what our team already knows about staffing and B2B sites before your discovery call even starts.

Staffing SEO, not generic SEO

Built around the searches staffing buyers and candidates actually run, so the site ranks above competitors and shows up on aggregators like Google Jobs.

Decisions backed by real behavior

Design choices tested across millions of visitor sessions on staffing sites, not guessed at. We know what keeps a visitor on the page and what makes them leave.

Wired into what you already run

Connected to your ATS, Bullhorn, eRecruit, or otherwise, and built on WordPress, so your own team can update it without needing a developer for every change.

Built to stand out, not blend in

Most staffing sites in a given market look the same. Custom is designed specifically so yours doesn’t.

Everything you get, spelled out

Custom deliverables are scoped per project, but this is the baseline every Custom build includes:

Fully custom design and layout

No shared template. Every section designed for your business specifically.

Custom modules built to spec

New layouts and functionality, designed and built specifically for this project.

WordPress build, launch, and analytics

Live site, tracking in place, ready to hand off.

Full design and review cycles

More rounds than Signature, because a from-scratch build has more to get right.

Unlimited pages

Scoped to what you actually need, not capped at seven.

Copywriting for every page

Drafted by our team, same as Foundational and Signature.

Nothing structurally off the table

Scope and price are defined per project. If it’s a real business need, it’s in bounds.

Custom CSS and custom-coded functionality

Portals, integrations, and calculators that standard WordPress can’t do on its own.

How it works

From discovery to launch

Discovery call

We learn your business, your complexity, and what a template can’t hold.

Scope & proposal

We map pages, functionality, and integrations into a fixed-scope quote before any work starts.

Strategy & content

Your strategist turns what we learned into positioning, then writes the copy for every page around it.

Custom design & build

Full bespoke design, custom modules, and custom code, with review rounds built in.

Launch & handoff

We build it, wire up analytics, and put it live.

“Type built us something nobody else in staffing marketing has. It’s not a template with our logo on it.”

VP, Staffing Firm

Investment

Signature pricing

Priced by Scope

Every Custom project is different, so we scope and quote it after a discovery call, not off a price list.

Custom Site Build

  • Fully custom design and layout

  • Unlimited pages

  • Custom modules built to spec

  • Custom CSS and custom-coded functionality

  • Full design and review cycles

  • Copywriting for every page

What moves the price

Page count & scope, Custom modules, Integrations (ATS, CRM, portals),
Review rounds, and Multi-brand microsites, quoted separately

$249/mo

Priced for the highest-maintenance build we offer.

Site Housekeeping

  • Secure hosting and SSL

  • Weekly backups

  • Uptime monitoring

  • WordPress core updates

  • Monthly health check

Start a Project

Let’s scope your project

Tell us about your business and what a template can’t do for you. We’ll come back with a scope, a timeline, and a price, in writing.

  1. We review and reply: Usually within one business day.
  2. Discovery call: We map what you need and what’s driving the scope.
  3. Detailed proposal: Fixed scope, timeline, and price, before any work starts.

Frequently Asked Questions

It depends on scope. A single-brand site with a couple of custom modules can move in a timeframe close to Signature. A multi-brand build with integrations and several review rounds takes longer. You get a real timeline in the proposal, before you sign, once we know what’s involved.

By scope. There’s no price list, we quote it based on page count, custom modules, integrations, and review rounds, after a discovery call. Talk to sales and we’ll give you a real number in writing, not a guess up front.

No cap like Signature’s seven plus Privacy, and no per-page add-on pricing. You get the pages your business needs, priced into the original scope instead of tacked on later.

Yes. That’s what separates Custom from the other two tiers. If it needs custom code or a module that doesn’t exist in the library, it’s a Custom build.

The tier reflects maintenance burden, not hosting cost. Bespoke custom code has more moving parts than anything else we build, so its care plan costs the most.

If your needs fit inside a proven layout library, seven pages plus Privacy, standard functionality, Signature gets you there faster and for less. We’ll say so before you sign anything.