Fractional CMO

The CMO Your Company Needs, Without the Full-Time Hire

A senior marketing strategist runs your plan and brings the team to execute it, for a fraction of what it costs to build that out full-time.

Marketing Isn’t Failing.
It’s Unowned.

Nobody senior enough is setting the plan. Then, every fix people reach for just manages the symptom instead of solving it. Whether a full-time hire, a marketing manager, an agency, or a freelancer, all four keep the work moving. But none of them make it strategic.

One Lead. Every Function Reporting to the Plan.

A fractional CMO doesn’t get added to the mix, they get put in charge of it. Strategy comes first, then every function gets coordinated against that one plan.

Fractional CMO Infographic

Built for Leaders Doing Marketing on the Side

  • You’re the CEO, President, or COO, and marketing keeps landing on your desk by default.
  • You’ve tried a hire, an agency, or a freelancer, and none of it stuck.
  • You need someone who already knows staffing and B2B, not someone learning your market on your budget.

Two Ways to Work With Us

Start with the strategy alone, or bring on the ongoing lead. Either way, you keep the deck.

One-Time

Strategy Sprint

Two working sessions: a Deep Dive call, then a Virtual Whiteboard Strategy Session. You leave with the full strategy deck, no ongoing commitment.

  • Strategy framework & recommendations

  • Resourcing plan

  • Playbooks, yours to keep either way

Ongoing

Fractional CMO

Everything in the Strategy Sprint, plus a strategic lead running point every month, coordinating every specialist against the plan.

  • Everything in the Strategy Sprint

  • A senior lead accountable month to month

  • Every specialist (design, copy, ads, CRM, web) coordinated under one plan

Strategy Sprint

Two working sessions: a Deep Dive call, then a Virtual Whiteboard Strategy Session. You leave with the full strategy deck, no ongoing commitment.

  • Strategy framework & recommendations

  • Resourcing plan

  • Playbooks, yours to keep either way

Everything in the Strategy Sprint, plus a strategic lead running point every month, coordinating every specialist against the plan.

  • Everything in the Strategy Sprint

  • A senior lead accountable month to month

  • Every specialist (design, copy, ads, CRM, web) coordinated under one plan

Everything You Get, Spelled Out

A Strategic Lead

A strategic lead who understands your industry and your business goals, not a generalist learning on the job.

Full Channel Oversight

Oversight across every marketing channel, with one person accountable for how it all fits together.

A Prioritized Plan

A prioritized plan and budget guidance instead of a list of tactics.

One Point of Contact

Coordination of every specialist your marketing needs (design, copy, ads, CRM, web) under a single point of contact.

Sales Enablement & Lead Gen

Sales enablement and lead gen built into the plan, not bolted on after.

“Type moved fast, understood our business, and gave us a site our sales team actually uses in front of clients.”

VP, Staffing Firm

This Isn’t Theory

Two companies, two different problems, same fractional model.

Driving Revenue Growth and Efficiency

  • Problem: $600M+ healthcare staffing company, spending $490K a year on a team with no real strategic lead.

  • Solution: 100-day roadmap and fractional CMO model, billed at a single hourly rate.

Data-Driven GTM Strategy Overhaul

  • Problem: No clear attribution between sales and marketing, GTM misaligned with buyers and the business.

  • Solution: Audited the data, benchmarked the market, rebuilt GTM around inbound content, SEO, and persona-based campaigns.

Ready to see what a fractional CMO could do for your marketing?

Book a Strategy Session and we’ll set up the Deep Dive call, review whatever you send over, and get you on the whiteboard shortly after.

Frequently Asked Questions

Only if you actually need one full-time person doing one job. Most companies at this stage need strategic leadership plus five different specialists, design, copy, ads, CRM, web. A full-time CMO still needs to hire or manage all of that separately. Fractional gets you the leadership and the specialists already assembled.

An agency executes. Nobody at an agency is accountable for whether the overall plan is right, that’s usually still on you. A fractional CMO sets the strategy first, then brings in and manages the specialists to run it, agency work included where it fits.

Depends on what they’re doing. If they’re executing tactics without a strategic lead steering them, this gives them that lead. If you already have a senior marketing leader in place, this isn’t the right fit, but you can check out our Fractional Marketing page instead.

You keep the deck either way, the framework, recommendations, and playbooks are yours regardless. If you don’t move forward, there’s no ongoing commitment, no multi-year contract to unwind.

The Deep Dive call can typically happen within a week or two of reaching out. From there, the Whiteboard Session and your custom strategy deck follow shortly after, so you’re not waiting months for direction the way you would hiring full-time.

Both. Strategy without execution doesn’t move the business. The fractional CMO sets the plan and coordinates the specialists who build and run it.

Yes, we do. The strategist running your Whiteboard Session has spent their career in staffing marketing specifically, not general B2B. That’s the difference between a framework that’s been stress-tested on companies like yours and one that isn’t.

Sets priorities, reviews what’s shipping, keeps every specialist (design, copy, ads, CRM, web) working from the same plan, and reports back on what’s working. Less meetings about meetings, more about driving impact.