Custom Website

Built to sell, differentiate, and prove what you do

If your business runs multiple brands, a process nobody else has, or a sales cycle with five stakeholders in the room, a library only gets you so close. Custom builds the site around exactly how you operate. What makes you different? It’s what your buyer can see and use, not just something your sales team has to explain on yet another call.

Just need a distinct, designed site at a fixed price? See the Signature site.

Built from scratch, around what we learn

Most websites are built from a library because starting from scratch takes too long. Custom works differently. You’re not fitting into a system. You’re getting one built around you.

Full Review Cycles

More design rounds than Signature, because a from-scratch build has more to get right.

Fully Custom Design

Every page designed from scratch, specific to your brand.

Built-In Functionality

Portals, integrations, and calculators, built to your systems.

No Page Limit

Unlimited pages, scoped to what your business actually needs.

Everything you get, spelled out

Custom deliverables are scoped per project, but this is the baseline every Custom build includes.

Fully Custom Design

No shared template. Every page and section is designed from scratch, specific to your brand, with unlimited pages scoped to what you actually need, not capped at seven. Built with accessibility best practices in mind, so it works for every visitor, not just some of them.

Drafted by our team, the same standard we hold on every tier, shaped directly by the positioning work from your discovery call.

Portals, integrations, and calculators, built to your systems and to spec. If it needs to actually function, it’s in scope, not picked from a menu. It’s built on WordPress, too, so your own team can make day-to-day updates without needing a developer.

Your site launches fully configured with analytics tracking connected, so you can monitor traffic, engagement, and performance from day one.

Your Custom site runs on WordPress and is supported through our Site Housekeeping package, required for every build.

$249/month

  • Secure hosting and SSL
  • Weekly backups
  • Uptime monitoring
  • WordPress core updates
  • Monthly health check

Is a Custom site the right fit?

Custom is built for businesses whose site can’t be assembled from a library. Here’s how to tell.

This is a great fit if you:

  • Run multiple brands or locations under one company

  • Need functionality a template can’t offer: portals, calculators, integrations

  • Operate in a regulated or highly specialized market

  • Need more than seven pages to represent your business

Signature may be better if:

  • You want a distinct, designed site at a fixed price

  • Seven core pages plus Privacy covers what you need

  • You want to launch in weeks, not a longer scoped timeline

Not sure which direction makes sense? Talk with our team and we’ll help determine the right approach.

This is what “built from scratch” actually looks like

How it works

From kickoff to launch in weeks

Discovery call

We learn your business, your complexity, and what a template can’t hold.

Scope & proposal

We map pages, functionality, and integrations into a fixed-scope quote before any work starts.

Strategy & content

Your strategist turns what we learned into positioning, then writes the copy for every page around it.

Custom design & build

Full bespoke design, custom modules, and custom code, with review rounds built in.

Launch & handoff

We build it, wire up analytics, and put it live.

“Type moved fast, understood our business, and gave us a site our sales team actually uses in front of clients.”

VP, Staffing Firm

Custom Website Pricing

Priced by Scope

Custom Site Build

Every Custom project is different, so we scope and quote it after a discovery call, not off a price list.

  • Fully custom design and layout

  • Unlimited pages

  • Custom modules built to spec

  • Custom CSS and custom-coded functionality

  • Full design and review cycles

  • Copywriting for every page

What changes the price?

Page count & structure

Custom Modules

Integrations (ATS, CRM, Portals)

Review Rounds

Multi-brand microsites, quoted separately

$249/mo

Site Housekeeping

Priced for the highest-maintenance build we offer.

  • Secure hosting and SSL

  • Weekly backups

  • Uptime monitoring

  • WordPress core updates

  • Monthly health check

Let’s scope your project

Tell us about your business and what a template can’t do for you. We’ll come back with a scope, a timeline, and a price, in writing.

  1. We review and reply: Usually within one business day.
  2. Discovery call: We map what you need and what’s driving the scope.
  3. Detailed proposal: Fixed scope, timeline, and price, before any work starts.

Frequently Asked Questions

It depends on scope. A single-brand site with a couple of custom modules can move in a timeframe close to Signature. A multi-brand build with integrations and several review rounds takes longer. You get a real timeline in the proposal, before you sign, once we know what’s involved.

By scope. There’s no price list, we quote it based on page count, custom modules, integrations, and review rounds, after a discovery call. Talk to sales and we’ll give you a real number in writing, not a guess up front.

No cap like Signature’s seven plus Privacy, and no per-page add-on pricing. You get the pages your business needs, priced into the original scope instead of tacked on later.

Yes. That’s what separates Custom from the other two tiers. If it needs custom code or a module that doesn’t exist in the library, it’s a Custom build.

The tier reflects maintenance burden, not hosting cost. Bespoke custom code has more moving parts than anything else we build, so its care plan costs the most.

If your needs fit inside a proven layout library, seven pages plus Privacy, standard functionality, Signature gets you there faster and for less. We’ll say so before you sign anything.