Fractional Marketing

The Marketing Team You Need, Sized to the Work.

Contract or direct-hire specialists, slotted directly into your team, ready to start now.

You Know the Gap. You Just Need Someone to Fill It.

The role’s real, but not big enough to justify a full-time hire. Every path you’ve tried, a lengthy search, an agency retainer, a freelancer, either takes too long or costs more than the work requires.

One Bench. Matched to the Gap, Not Hired From Scratch

No sourcing, no interviewing pipeline to build from zero. Tell us the gap, and we match from specialists already vetted.

Tell Us the Gap

Role, hours needed, timeline. A quick call.

We Match From the Bench

Contract or direct-hire specialists, already vetted.

They Start This Week

No months-long hiring process to wait out.

Built for Teams Covering Too Much Ground

  • Your team is already stretched thin, covering too many functions at once
  • You’ve tried freelancers or a smaller shop, and it hasn’t stuck.
  • You need someone starting in weeks, not after a full hiring cycle.

Three Ways to Work With Us

Sized to the task, or sized to keep going. Every option, no full-time seat required.

Pay for Time Used

Time & Materials

Best for narrow, well-defined tasks. Pay only for the hours actually used, no minimum commitment.

  • Billed hourly, nothing upfront

  • No minimum hours or commitment

  • Scales with however much the task takes

One-time

Project-Based

Best for a scoped project with a clear end date. One fixed price, agreed upfront.

  • One price, no surprises

  • Scoped to the specific project

  • Clear start and end date

Ongoing

Retainer

Best for ongoing coverage of a function. A dedicated specialist, reserved month to month.

  • Consistent coverage, same specialist

  • Scales up or down as needs change

  • Backed by Type, not a single point of failure

Time & Materials

Best for narrow, well-defined tasks. Pay only for the hours actually used, no minimum commitment.

  • Billed hourly, nothing upfront

  • No minimum hours or commitment

  • Scales with however much the task takes

Best for a scoped project with a clear end date. One fixed price, agreed upfront.

  • One price, no surprises

  • Scoped to the specific project

  • Clear start and end date

Best for ongoing coverage of a function. A dedicated specialist, reserved month to month.

  • Consistent coverage, same specialist

  • Scales up or down as needs change

  • Backed by Type, not a single point of failure

The Roster

Writers

Blog, web copy, sales enablement content

Designers

Brand, web, ad creative

Developers

WordPress, HubSpot, custom builds

Paid Media

LinkedIn, paid search

CRM & Ops

Bullhorn, HubSpot, automation

SEO

Technical audits, on-page, content structure

Analytics

Reporting, attribution, dashboards

Content Strategy / GEO

AI-citation and answer-engine optimization

Email & Automation

Nurture sequences, lifecycle campaigns

Social Media

Organic management

Not a Freelancer. Not a Full-Time Hire.

Freelance and full-time aren’t the only two options. Here’s the one most companies miss.

Freelancer

Full-time Hire

Type Specialist

Accountability
On them, if they're reachable
On you, to manage and develop
On Type, backed and replaceable
Ramp Time
Unknown, no vetting
Months to hire and onboard
Matched and started in days
Commitment
None, which cuts both ways
A full seat, hard to unwind
Sized to the actual need

“Type moved fast, understood our business, and gave us a site our sales team actually uses in front of clients.”

VP, Staffing Firm

Ready to see what a fractional CMO could do for your marketing?

Book a Strategy Session and we’ll set up the Deep Dive call within a week or two, review whatever you send over, and get you on the whiteboard shortly after.

Frequently Asked Questions

Depends on the workload and how long you need the role filled. We’ll help you figure out which fits once we know the gap.

Within a week, most of the time. Once we know the gap, we’re matching from a bench that’s already vetted, not starting a search from scratch.

You direct the work day to day. Type handles sourcing, backup, and accountability.

We’ll work with you to find the right specialist. This isn’t a one-shot placement.

Yes, if you find you need someone steering the plan too, not just executing it.