Marketing
Consulting

A fresh perspective on your marketing strategy.

Lean on a decade of staffing experience to help drive more leads or snag more candidates. We know staffing, but adapt marketing strategies from outside our industry (e.g. B2C tech or B2B SaaS) to help teams like yours drive growth.

What Can Type Do For You?

We’re passionate about helping staffing companies organize and grow. Let us help you grow your leads, and talent networks.

Where can we help you?

B2B Lead Generation

Get detailed in your targeting

We dive deep, into your client data to find the job titles, company sizes, locations, and hiring roles, that create revenue for your business. This work sets the foundation for the strategies that drive demand.

By conducting client interviews and research, we pinpoint exactly what your clients find most valuable about your service. Using this knowledge, we craft messages that resonate, drive demand and boost lead generation.

Guide your prospects seamlessly, rather than isolating them by channel. We help you interlink your audiences on SEO, email, paid, and social to ensure one channel amplifies the next. The result? A cohesive buying journey that consistently translates into more leads.

We make sure your marketing messaging flow smoothly into sales meetings. Plus, we help you define an algorithm that gives your sales team insight into who’s really ready to close, so they’re not chasing bad leads and wasting time.

Talent Aqcuisition

Focus on your most lucrative roles

Drawing upon fill rates, profit margins, industry hiring data and your competition, our strategists help your team prioritize your talent marketing strategy, and focus your efforts on the roles and skill sets most likely to fuel company growth.

We help you develop a talent acquisition strategy by optimizing the basics like your job board and Google for Jobs, but we don’t stop there. Our strategists design a comprehensive approach encompassing social, content, remarketing, and website UX.

Your recruitment team needs to be in sync with the game plan. We’re here to ensure they’re not just aware, but fully integrated. Our team will design flows meant to automate the handoff of talent. We’ll even help you to communicate your plan with recruiters.

Many staffing companies fall into the “post and pray” trap, overlooking the value of brand preference. We challenge the status quo, helping you create a compelling narrative that sets you apart. The goal? When top talents consider their next move, your brand is top-of-mind.

Brand Strategy

Brand Identity Development

Crafting a unique voice and visual identity that resonates with both clients and job seekers. Let your brand’s essence be unmistakable and memorable in the staffing landscape. A strong identity becomes the cornerstone of all your marketing endeavors.

Identifying and highlighting what truly sets you apart. With a sea of staffing agencies, we ensure your unique selling propositions aren’t just identified, but amplified. Stand out in a crowded market and become the go-to choice for clients.

Turn your company culture into a magnet. By showcasing your values, mission, and environment, attract the finest talent who align with your ethos. An authentic employer brand becomes a competitive edge in the talent market.

Ensure every touchpoint reaffirms your identity. From digital channels to recruiter communications, we ensure a consistent, strong brand message. Cohesive branding builds trust and strengthens relationships with both clients and candidates.

Here’s How it Works

Talk to us! Tell us what you’re trying to solve.

We’ll assess your needs and propose potential solutions.

Next, we’ll set you up with the right marketing experts to fit your needs.

Finally, your marketing experts will partner with you to create and implement your strategy.

Ready to Transform Your Marketing Efforts?

Whether you’re a startup looking to build your marketing team from scratch or an established company seeking to enhance your existing efforts, Type Marketing is your partner in elevating your marketing initiatives to new heights.

Contact Us