Have you ever wondered, “Why does no one know who we are?” Many staffing companies grapple with this question, despite their best efforts. The reality is that only a small fraction of your target audience is aware of your existence. This lack of brand recognition means most cold outreach attempts are directed at individuals

In the realm of sales, the one-size-fits-all approach is rapidly becoming a relic of the past. Today’s top performers understand that success lies in precision—crafting strategies that resonate deeply with specific audiences. By honing in on particular targets and leveraging precise buyer personas, these sales leaders are yielding remarkable results. Rather than casting a

From time to time, we like to have a conversation with a subject matter expert about how Marketing is evolving and the effects of this evolution on practitioners. In this interview we talk with one of Type Marketingx’s most prominent digital marketing gurus, Mike Bradbury, about some of the ramifications AI will have on

Myth 1: Smaller businesses can’t effectively use digital marketing tactics. Not only can small- to medium-sized businesses (SMBs) cost-effectively use digital marketing tactics, but if they don’t, they will eventually find themselves at a competitive disadvantage. Surveys of SMBs typically find that digital marketing tactics are widely embraced and found to be effective at

Type Marketing doesn’t want you to waste your time and money chasing after ineffective marketing tactics. That’s why we put together this digital marketing checklist. It’s a quick view of tactics appropriate to where your prospect is in the B2B buying process. Digital marketing is not just for large enterprises. Small local businesses find

Many HR services firms are frustrated at their inability to create successful demand-generation programs. The organization’s sales team struggles with frustration arising from their inability to get prospects to take their calls. One of the recurrent problems confronting salespeople making cold calls is getting through to a prospect who is unaware of the caller’s

Those of us who work closely with staffing firms have noticed that frequently their growth is hindered by asking salespeople to fill a role that is more appropriate for someone wearing a marketing hat than a sales hat. Salespeople are most effective when they are allowed to spend more of their time closing job

Of all the executives in the C-Suite, the Chief Marketing Officer is frequently the one found to have the shortest job tenure. From the graph below one can see that although the average tenure of the CMO has lengthened significantly from what it was in the early 2000s, it is still only a little longer

For users of Google’s Universal Analytics (UA) platform July 1, 2023, is a big day. That’s the day Google will sunset the platform in favor of Google Analytics 4 (GA4). GA4 was first released as a Beta platform in 2019 and has been undergoing continuous modification and refinement since then. Users of UA who

Digital is where marketing investments are going, and that trend shows no signs of changing. The chart below offers some insight into how marketing spend continues its shift away from traditional channels such as print and broadcast television into digital channels. Given the current uncertainty about the short-term health of the U.S. economy, many organizations